BSH Case Study: Bosch & Siemens Turkish Localization




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🔹BSH Hausgeräte GmbH (BSH)

BSH Hausgeräte GmbH is one of the world’s leading home appliance manufacturers, owning global brands such as Bosch, Siemens, Gaggenau, and Neff. Headquartered in Germany, BSH operates in over 50 countries and is known for delivering innovative, energy-efficient solutions across cooking, laundry, refrigeration, and smart home categories.

 

🔹BSH's requirements

Indirect client: We served Siemens & Bosch Home Appliances via a mid-range European LSP
Service: Marketing Concept Localization & Technical Terminology Translation
Volume: 50+ product concepts and multi-category entries
Languages: English/German to Turkish
Domain: Consumer appliances – refrigeration, laundry, dish care, cooking, smart living
Target Audience: Turkish consumers, regional marketing teams, and interface designers

 

🔹 Siemens

Localization of branded product concepts including:

- FoodWatcher, Fast Freezing, Flexible Temperature Zones, and more

 - Adaptation of lifestyle-driven messaging aligned with Siemens’ “New RGC” communication strategy

 - Focus on combining emotional value with technical clarity

 

🔹 Bosch

-Translation and standardization of category terms across: 

-Laundry Care, Dish Care, Refrigeration, Cooking, and Consumer Products

-Interface-ready outputs for digital and print materials

-Cross-brand terminology alignment with Siemens where applicable

  

 

🔹Project Impact

Thanks to our precise and culturally relevant translations, Siemens and Bosch were able to present their innovative appliance features and product structure in a way that resonates with Turkish consumers and meets global consistency standards. The project contributed to both brands’ regional content readiness, empowering local teams to launch campaigns and product interfaces confidently and effectively. 



Keywords: Siemens Turkish translation, Bosch Turkish localization, appliance concept translation, home appliance terminology in Turkish, product marketing localization, category label translation, BSH appliance translation, consumer electronics localization, Turkish transcreation services, UI localization for appliances, multilingual product content.

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